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Quote of the Day no.1: About life
I decided to add a new category : Quote of the Day! I’m guessing I am not the only one who gets inspired by a lot of famous quotes so I thought it would be fun and refreshing to do a daily post about...
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Quote of the Day no.2 : About good copy
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” (Leo Burnett) Every copywriter should keep in mind the words of advertising genius Leo Burnett. In fact, we...
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Quote of the Day no.3 :About the importance of the headline
“For, obviously, it is the headline that gets people into the copy; the copy doesn’t get them into the headline. In other words, the copywriter’s aim in life should be to try to make it harder for...
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Quote of the Day no.4 – About research
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” (David Ogilvy) Great piece of advice: Research, research, research! Here’s an interesting...
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Quote of the Day no. 5 – About content
“Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.” (Leo Burnett) Another day, another very useful quote from Leo Burnett the famous advertising...
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Quote of the Day
“Life is to be lived. If you have to support yourself, you had bloody well better find some way that is going to be interesting. And you don’t do that by sitting around.” (Katharine Hepburn)
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